Effective Date: August 10, 2026

Last Updated: August 10, 2026

BetterDays Co. ("Company," "we," "us," or "our") respects your privacy. This Privacy Notice explains how we collect, use, disclose, retain, and protect personal information when you visit or use https://betterdaysco.com/ (the "Website"), including any content, services, functionality, mobile applications, downloadable materials, courses, or other services we provide (collectively, the "Services").

This Privacy Notice applies to personal information collected through the Website and Services and, where applicable, through other interactions with us that link to or reference this Privacy Notice.

By using the Website or Services, you acknowledge that you have read this Privacy Notice. If you do not agree with our privacy practices, please do not use the Website or Services.

This Privacy Notice does not apply to websites, applications, products, or services operated by third parties, even if they are linked to or accessible through our Website. We encourage you to review the privacy notices of those third parties.

1. INFORMATION WE COLLECT

We collect information that you provide directly to us, information collected automatically when you use the Website or Services, and information we receive from third parties.

The types of information we collect depend on how you interact with us.

A. Information You Provide Directly

Depending on your interactions with us, we may collect:

• name;

• email address;

• mailing, billing, and shipping address;

• telephone number;

• account credentials;

• payment and transaction information;

• products or services purchased, considered, or requested;

• age or date of birth, where provided or required;

• information you provide when contacting customer service;

• information submitted through forms, surveys, contests, promotions, or other Website features;

• communications and correspondence with us;

• preferences and other information you choose to provide; and

• other information you voluntarily provide to us.

We do not require you to provide information that is not reasonably necessary for the particular transaction or service, except where required by law or necessary to protect our rights or the security of our Website and Services.

B. Information Collected Automatically

When you access or use our Website or Services, we and our service providers may automatically collect certain information about your device and your interaction with the Website.

This may include:

• IP address;

• browser type and version;

• operating system;

• device type and identifiers;

• language and regional settings;

• referring and exit pages;

• pages viewed;

• links clicked;

• dates and times of Website visits;

• search and browsing activity on our Website;

• information concerning interactions with advertisements;

• approximate location derived from IP address or other information;

• Website performance and diagnostic information; and

other technical, usage, and interaction information.

We may associate automatically collected information with other information we maintain about you.

C. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, web beacons, tags, scripts, software development kits, local storage, and similar technologies ("Tracking Technologies") to operate, secure, analyze, personalize, and improve the Website and Services and, where permitted, to support advertising and marketing.

Tracking Technologies may be used for purposes including:

• remembering preferences;

• maintaining shopping carts and account sessions;

• authenticating users;

• understanding how visitors use the Website;

• measuring Website performance;

• detecting fraud and security incidents;

• analyzing advertising effectiveness;

• delivering or measuring advertisements;

• personalizing content or advertising; and

• recognizing a browser or device over time.

Some Tracking Technologies are operated by third parties. These third parties may collect information about your online activities over time and across different websites or services, subject to their own privacy policies and applicable law.

You may be able to control certain cookies through your browser settings and through our privacy preference tools. Disabling certain cookies may affect the functionality of portions of the Website.

Where required by applicable law, we will provide mechanisms allowing you to accept, reject, or manage applicable Tracking Technologies and related processing.

2. SOURCES OF PERSONAL INFORMATION

We may obtain personal information from the following sources:

• directly from you;

• automatically from your browser, device, or use of the Website;

• from service providers and contractors that provide services to us;

• from payment processors and transaction providers;

• from shipping and fulfillment providers;

• from advertising and analytics providers;

• from social media or other online platforms;

• from fraud-prevention and security providers;

• from publicly available sources; and

from other third parties where permitted by law.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information for the following purposes:

• providing products and services

• process and fulfill orders;

• process payments;

• create and administer accounts;

• communicate regarding transactions;

• provide customer service;

• process returns, refunds, exchanges, and warranties;

• ship and deliver products; and

• provide information you request.

• operating and improving our business

• operate, maintain, and improve the Website and Services;

• personalize your experience;

• understand how visitors use the Website;

• conduct analytics, testing, research, and product development;

• develop new products and services;

• administer surveys, promotions, and other programs; and

• maintain business records.

• marketing and advertising

• send information about products, services, promotions, and other offerings;

• administer email and text-message marketing programs where applicable;

• measure advertising effectiveness;

• deliver advertising;

• personalize advertising and marketing;

• understand consumer interests and preferences; and

• manage relationships with advertising and marketing service providers.

You may opt out of certain marketing communications as described below.

Security, Fraud Prevention, and Legal Compliance

We may use personal information to:

• detect, investigate, prevent, and respond to fraud, unauthorized transactions, security incidents, and other unlawful activity;

• protect the rights, property, safety, and security of the Company, our customers, and others;

• authenticate users;

• enforce our agreements and policies;

• comply with applicable laws, regulations, legal process, or governmental requests;

• establish, exercise, or defend legal claims; and

• otherwise protect our legitimate business interests.

• corporate transactions

We may use and disclose personal information as reasonably necessary in connection with an actual or contemplated merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other corporate transaction.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients, depending on the circumstances:

• payment processors and financial-service providers;

• shipping, fulfillment, and logistics providers;

• information technology and hosting providers;

• cloud service providers;

• customer-service providers;

• email and communications providers;

• analytics providers;

• advertising and marketing providers;

• fraud-prevention and security providers;

• professional advisers, including attorneys, accountants, auditors, and insurers;

• government authorities and law-enforcement agencies when legally permitted or required;

• parties involved in corporate transactions; and

• other parties with your direction or consent or as otherwise permitted by law.

We may also disclose information that has been aggregated or deidentified so that it cannot reasonably be used to identify an individual, subject to applicable law.

We do not authorize third parties to use personal information for purposes inconsistent with the purposes described in this Privacy Notice, except where otherwise permitted by law or directed by you.

5. SERVICE PROVIDERS AND CONTRACTORS

We may engage third-party companies and individuals to perform services on our behalf. These parties may have access to personal information as reasonably necessary to perform those services.

Examples include companies that provide:

• payment processing;

• order fulfillment;

• shipping;

• website hosting;

• cloud storage;

• analytics;

• advertising;

• marketing;

• customer service;

• fraud prevention;

• security;

• information technology; and

• other business-support functions.

We expect our service providers and contractors to protect personal information and to use it only as authorized by us and applicable law.

6. ADVERTISING, ANALYTICS, AND TARGETED ADVERTISING

We may use third-party advertising, analytics, and marketing technologies on our Website.

These technologies may collect information such as IP address, device information, browser information, Website activity, advertising interactions, and other online identifiers.

Depending on the technology and applicable law, these disclosures may constitute a "sale," "sharing," "targeted advertising," "cross-context behavioral advertising," or a similar activity under certain state privacy laws.

Where applicable law provides a right to opt out of such processing, we will provide an appropriate mechanism for exercising that right, including recognition of qualifying universal opt-out signals where required.

You may also manage certain advertising and Tracking Technology preferences through our privacy preference center at:

[Privacy Choices / Do Not Sell or Share My Personal Information Link]

7. YOUR MARKETING CHOICES

You may opt out of promotional email communications by following the unsubscribe instructions contained in the applicable communication or by contacting us at support@betterdaysco.com.

If we send promotional text messages, you may opt out by following the instructions provided in the applicable text-message program.

Opting out of marketing communications does not prevent us from sending transactional, administrative, security, or other non-promotional communications that are necessary to provide products or Services or otherwise permitted by law.

8. YOUR PRIVACY CHOICES REGARDING COOKIES AND TRACKING

Depending on your browser, device, and applicable law, you may have several choices concerning Tracking Technologies.

You may:

• adjust your browser settings;

• use our privacy preference center;

• reject or limit certain cookies;

• opt out of targeted advertising where applicable; and

• use a qualifying universal opt-out mechanism, such as Global Privacy Control ("GPC"), where recognized by applicable law.

If we detect a qualifying GPC or other legally recognized universal opt-out signal, we will process the signal as required by applicable law.

Please note that cookie settings are generally browser- or device-specific.

9. DO NOT TRACK

Some browsers offer a "Do Not Track" ("DNT") setting.

Because there is not a uniform industry standard governing DNT signals, our Website may not respond to all DNT signals in the same manner. Where applicable law requires us to recognize a browser-based or device-based privacy signal, we will process that signal in accordance with applicable law.

10. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing products and Services, maintaining business and transaction records, complying with legal and regulatory obligations, resolving disputes, preventing fraud, enforcing agreements, and protecting our legitimate business interests.

Different categories of personal information may be retained for different periods.

When personal information is no longer reasonably necessary for these purposes, we will delete, destroy, deidentify, or otherwise dispose of it in accordance with our policies and applicable law.

We may retain certain information for longer periods where required or permitted by law or where necessary to establish, exercise, or defend legal claims.

11. SECURITY

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, destruction, loss, alteration, or disclosure.

Depending on the circumstances, these safeguards may include access controls, authentication procedures, encryption, monitoring, security assessments, malware protection, and other reasonable security measures.

No method of transmitting or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

12. CHILDREN'S PRIVACY

Our Website and Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without obtaining any consent required by applicable law.

The federal Children's Online Privacy Protection Act ("COPPA") applies in certain circumstances to websites and online services directed to children under 13 and to general-audience services with actual knowledge that they are collecting personal information from children under 13. Where COPPA applies, we will comply with its applicable notice, parental-consent, access, deletion, security, and retention requirements.

If we learn that we have collected personal information from a child under 13 in circumstances requiring parental consent and we have not obtained the required consent, we will take reasonable steps to delete the information as required by applicable law.

If you believe that a child under 13 has provided us with personal information, please contact us at support@betterdaysco.com. 

Some states provide additional privacy protections for minors, including certain consumers under 16 or 18. Where applicable, we will comply with those requirements.

13. CALIFORNIA PRIVACY RIGHTS

This section applies to California residents to the extent required by the California Consumer Privacy Act, as amended ("CCPA"), and applicable regulations. To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/ccpa 

Categories of Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

The categories we collect depend on your interactions with us. We do not necessarily collect every category from every consumer.

Sources of Personal Information

We may collect personal information from:

• you directly;

• your browser or device;

• your use of our Website;

• service providers;

• payment processors;

• shipping and fulfillment providers;

• analytics and advertising providers;

• fraud-prevention providers;

• publicly available sources; and

• other third parties.

Business and Commercial Purposes

We may use California personal information for purposes including:

• providing and fulfilling products and Services;

• processing purchases and payments;

• providing customer support;

• administering accounts;

• maintaining and improving our Website;

• analytics, testing, research, and product development;

• marketing and advertising;

• fraud prevention and security;

• detecting and responding to unlawful activity;

• complying with legal obligations;

• responding to governmental or law-enforcement requests;

• protecting our rights and property; and

• corporate transactions.

Categories of Recipients

We may disclose categories of personal information to categories of recipients described in the "How We Disclose Personal Information" section above, including payment processors, shipping providers, service providers, analytics providers, advertising providers, customer-service providers, information-technology providers, professional advisers, and governmental authorities.

Sale and Sharing of Personal Information

Depending on the technologies and services we use, certain disclosures of personal information may constitute a "sale" or "sharing" under the CCPA.

Current status: We share the categories of data listed above ONLY IF YOU OPT IN TO SHARING.

If applicable, California residents have the right to opt out of the sale or sharing of personal information.

To exercise this right, use the "Do Not Sell or Share My Personal Information" link or other privacy-choice mechanism provided on our Website, or submit a request using the contact information below.

We will not discriminate against you for exercising a privacy right provided by California law.

Sensitive Personal Information

We may collect certain categories of sensitive personal information, depending on your interactions with us.

We use and disclose sensitive personal information only as permitted by applicable law and for purposes reasonably necessary to provide our products and Services, maintain security, prevent fraud, comply with legal obligations, and perform other purposes permitted by the CCPA.

Where required by applicable law, California residents may have the right to limit certain uses and disclosures of sensitive personal information.

California Consumer Rights

Subject to applicable exceptions and limitations, California residents may have the right to:

• Right to Know - Request information about:

• the categories of personal information we collect;

• the categories of sources from which personal information is collected;

• the business or commercial purposes for collecting or using personal information;

• the categories of third parties to whom personal information is disclosed;

• the categories of personal information disclosed for business purposes; and

• the specific pieces of personal information we have collected about you.

• Right to Delete - Request deletion of personal information that we have collected or retained, subject to applicable exceptions.

• Right to Correct - Request correction of inaccurate personal information that we maintain about you.

• Right to Opt Out - Request to opt out of the sale or sharing of personal information, where applicable.

• Right to Limit Use of Sensitive Personal Information - Request to limit certain uses and disclosures of sensitive personal information, where applicable.

• Right to Non-Discrimination - You have the right not to receive discriminatory treatment for exercising rights provided by the CCPA.

Exercising California Rights

California residents may submit privacy requests by:

• Email: support@betterdaysco.com

• Toll-Free Telephone: [toll-free number]

We may need to verify your identity before completing certain requests. The information we request for verification will depend on the nature and sensitivity of the request.

If you use an authorized agent to submit a request on your behalf, we may require documentation establishing the agent's authority and may require you to verify your identity directly with us, as permitted by law.

We will respond to verified requests within the time periods required by applicable law.

If we deny your request, you may appeal our decision by contacting us at: support@betterdaysco.com

If your appeal is denied, you may have the right to submit a complaint to the California Privacy Protection Agency or other applicable regulator.

14. CALIFORNIA NOTICE AT COLLECTION

California residents may receive a separate Notice at Collection at or before the point at which personal information is collected.

The Notice at Collection identifies the categories of personal information collected, the purposes for which the information is used, applicable retention information, and other disclosures required by California law.  Here is an example:

__________

California Notice at Collection

By submitting this form, we collect your name, email address, and phone number. We use this data to respond to your request and provide our services. We do not sell or share your personal information.

For details on how we keep your data and your consumer rights, view our Privacy Policy.

__________

The Notice at Collection may be presented through the Website, checkout process, registration forms, cookie/privacy preference tools, or other collection points.

15. OTHER STATE PRIVACY RIGHTS

Residents of certain other states may have additional rights under applicable state privacy laws.

Depending on the state in which you reside and subject to applicable thresholds, exemptions, and limitations, these rights may include:

• confirmation of whether we process personal information;

• access to personal information;

• portability of personal information;

• correction of inaccurate personal information;

• deletion of personal information;

• opting out of the sale of personal information;

• opting out of targeted or interest-based advertising;

• opting out of certain profiling;

• obtaining information about certain automated decision-making;

• appealing the denial of a privacy request; and

• other rights provided by applicable state law.

The precise scope of these rights varies by state. Certain state laws also contain exceptions that may permit or require us to deny a request.

Where required by applicable law, we will honor recognized universal opt-out mechanisms and provide additional mechanisms for exercising applicable rights.

To exercise applicable state privacy rights, contact us using the methods described in the "Contact Us" section below.

16. NEVADA RESIDENTS

Nevada law provides residents with a limited right to opt out of certain sales of covered information.

We do not knowingly sell personal information in a manner that would trigger Nevada's applicable opt-out requirements. Nevertheless, Nevada residents may submit a privacy request to: support@betterdaysco.com 

17. CALIFORNIA "SHINE THE LIGHT"

California Civil Code Section 1798.83 permits certain California residents to request information regarding disclosure of personal information to third parties for those third parties' direct marketing purposes.

To the extent applicable, California residents may submit such a request to: support@betterdaysco.com 

18. INTERNATIONAL DATA TRANSFERS

We are based in the United States. Depending on where our service providers and business partners are located, personal information may be processed in countries other than the country in which it was collected.

Where required by applicable law, we will implement appropriate safeguards for international transfers of personal information.

19. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to third-party websites, applications, social-media platforms, or other services.

We are not responsible for the privacy practices of those third parties. Your interactions with third-party services are governed by their own terms and privacy policies.

Third-party content, advertising, analytics tools, and other technologies may collect information directly from you. We encourage you to review the privacy policies of those third parties.

20. YOUR ACCOUNT AND USER CONTENT

If the Website permits you to create an account or submit content, you are responsible for maintaining the confidentiality of your account credentials.

Information that you voluntarily post or make publicly available through the Website may be accessible to others. You should exercise caution before posting personal information in public areas.

21. CHANGES TO THIS PRIVACY NOTICE

We may update this Privacy Notice periodically to reflect changes in our practices, technology, legal requirements, or Services.

When we update this Privacy Notice, we will post the revised version on the Website and update the "Last Updated" date above.

If we make a material change to our privacy practices, we may provide additional notice where required by applicable law.

We encourage you to review this Privacy Notice carefully and periodically.

22. CONTACT US

If you have questions about this Privacy Notice, our privacy practices, or wish to exercise an applicable privacy right, please contact us:

BetterDays Co. 

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

Email: support@betterdaysco.com 

Telephone: [Privacy Telephone Number]

Privacy Requests: support@betterdaysco.com 

23. ADDITIONAL PRIVACY INFORMATION

Additional privacy notices may apply to particular products, services, promotions, applications, or transactions.

Where a supplemental privacy notice applies, it will be provided at or before the applicable collection of personal information or otherwise made available as required by law.

This Privacy Notice should be read together with any applicable supplemental privacy notices, Terms of Use, purchase terms, and other policies governing your use of our Website and Services.

24. INTERNATIONAL PRIVACY RIGHTS — UNITED KINGDOM, CANADA, NEW ZEALAND, AND AUSTRALIA

This section applies to individuals who access or purchase products or Services from us in the United Kingdom, Canada, New Zealand, or Australia.

Because privacy laws differ among jurisdictions, certain rights, obligations, and disclosures described below apply only to individuals located in particular jurisdictions and only to the extent required by applicable law.

Where applicable law provides greater privacy protection than described in this Privacy Notice, we will comply with the applicable legal requirement.

25. UNITED KINGDOM

This section applies to individuals in the United Kingdom to the extent the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations ("PECR"), the Data (Use and Access) Act 2025, or other applicable UK privacy or electronic-communications law applies to our processing of your personal data.

A. Controller

BetterDays Co. is the controller of personal data processed under this Privacy Notice, except where we process personal data solely on behalf of another organization.

Data Controller:

BetterDays Co.

support@betterdays.com

2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

Where required by UK law, we will provide the contact details of our Data Protection Officer separately.

B. Personal Data We Collect

We may collect the categories of personal data described in this Privacy Notice, including:

• identity and contact information;

• billing and shipping information;

• account information;

• payment and transaction information;

• purchase history;

• communications with us;

• device and online identifiers;

• IP address;

• browsing and Website activity;

• approximate or precise location information where applicable;

• marketing preferences;

• information obtained from third parties; and

• other information you provide or that we collect lawfully.

Depending on your interactions with us, some information may constitute "special category data" under UK GDPR or otherwise receive enhanced legal protection. We will process such information only where permitted by applicable law and, where required, with an appropriate additional legal condition.

C. Lawful Bases for Processing

Where UK GDPR applies, we process personal data only where we have an applicable lawful basis.

Depending on the circumstances, our lawful bases may include:

Performance of a Contract

We may process personal data when necessary to:

• process and fulfill your order;

• provide products or Services;

• process payments;

• create or administer an account;

• provide customer service; or

• perform our obligations under an agreement with you.

• other legal obligations

We may process personal data where necessary to comply with applicable legal, regulatory, tax, accounting, reporting, court, or governmental requirements.

Legitimate Interests

We may process personal data where necessary for our legitimate interests or those of a third party, provided that those interests are not overridden by your interests, rights, or freedoms.

Our legitimate interests may include:

• operating and improving our business;

• securing our Website and Services;

• preventing fraud and abuse;

• maintaining information technology security;

• administering customer relationships;

• improving products and Services;

• conducting appropriate analytics;

• protecting our legal rights;

• establishing, exercising, or defending legal claims; and

• certain forms of direct marketing where permitted by applicable law.

Where we rely on legitimate interests, you may have a right to object to the processing as described below.

Consent

We may rely on your consent where required or appropriate, including for certain marketing activities, cookies and similar technologies, or processing of certain sensitive information.

Where consent is required, we will seek it through an affirmative action and will not treat silence or pre-ticked boxes as consent.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing conducted before withdrawal.

Vital Interests and Other Lawful Bases

We may process personal data where necessary to protect someone's vital interests or where another lawful basis recognized by applicable UK law applies.

D. Automated Decision-Making and Profiling

We may use automated technologies for purposes such as fraud prevention, security, analytics, personalization, recommendations, or advertising.

Where applicable UK law gives you rights concerning solely automated decision-making or profiling that produces legal or similarly significant effects, we will provide those rights and applicable information required by law.

Where required, you may request human intervention, express your point of view, and challenge a decision, subject to applicable legal exceptions.

E. UK Privacy Rights

Subject to applicable law and exceptions, UK individuals may have the right to:

• be informed about how their personal data is processed;

• obtain access to personal data we hold about them;

• request correction of inaccurate or incomplete personal data;

• request deletion of personal data in certain circumstances;

• request restriction of processing in certain circumstances;

• object to certain processing, including certain direct marketing;

• receive certain personal data in a portable format;

• withdraw consent where processing is based on consent;

• object to certain automated decision-making or profiling; and

• lodge a complaint with the applicable UK supervisory authority.

The availability and scope of these rights depend on the applicable legal basis and circumstances.

F. Direct Marketing

We may use personal data for direct marketing where permitted by applicable law.

Where consent is required, we will obtain consent before sending the applicable electronic marketing communications.

Every marketing communication will provide an appropriate means of opting out.

You may withdraw consent or opt out of marketing at any time by using the unsubscribe mechanism in the communication or contacting us at suport@betterdaysco.com.

G. Cookies and Similar Technologies in the United Kingdom

Certain cookies and similar technologies may require your consent under applicable UK law, including PECR.

Where consent is required, we will request consent before placing or using the applicable technologies, except for technologies that are strictly necessary for the operation of the Website or otherwise exempt under applicable law.

Our cookie preference mechanism will allow you to manage applicable categories of cookies and similar technologies.

You may change your preferences at any time through:

[Cookie Preferences / Privacy Preference Center link]

H. International Transfers from the United Kingdom

Because we are based in the United States, your personal data may be transferred to, stored in, or accessed from the United States and other countries outside the United Kingdom.

Where UK GDPR transfer rules apply, we will make restricted transfers only where permitted by applicable law, including where the destination is covered by UK adequacy regulations, appropriate safeguards are in place, or an applicable legal exception applies.

Where appropriate safeguards are used, these may include the UK's International Data Transfer Agreement, the UK Addendum to applicable standard contractual clauses, binding corporate rules, or another legally recognized safeguard.

Where required, we will conduct and document the appropriate assessment of the transfer and implement supplementary measures.

You may contact us using the information below to obtain additional information about applicable transfer safeguards.

I. UK Complaints

If you believe that we have processed your personal data unlawfully, you may contact us first so that we can investigate your concern.

You also have the right to lodge a complaint with the applicable UK supervisory authority.

For individuals in the United Kingdom, the relevant supervisory authority is generally the Information Commissioner's Office ("ICO").

ICO: https://ico.org.uk/make-a-complaint/ 

26. CANADA

This section applies to individuals located in Canada to the extent applicable Canadian privacy law applies to our collection, use, disclosure, retention, and protection of personal information.

Depending on the province and circumstances, applicable law may include the federal Personal Information Protection and Electronic Documents Act ("PIPEDA") or substantially similar provincial privacy legislation.

A. Accountability

BetterDays Co. is responsible for personal information under its control.

Our privacy contact is:

Privacy Officer: Piper Danielson

Email: support@betterdaysco.com 

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

We will maintain policies and procedures designed to protect personal information and to address privacy inquiries and complaints.

B. Purposes for Collection, Use, and Disclosure

We collect, use, and disclose personal information for purposes that a reasonable person would consider appropriate in the circumstances, including:

• processing and fulfilling orders;

• processing payments;

• shipping and delivery;

• creating and administering customer accounts;

• customer service;

• returns, refunds, exchanges, and warranties;

• fraud prevention and security;

• maintaining and improving our Website and Services;

• analytics and business operations;

• marketing and advertising where permitted;

• complying with legal obligations;

• protecting our legal rights; and

other purposes identified at or before collection or otherwise permitted by law.

We will not collect, use, or disclose personal information for a new purpose that is incompatible with the purpose for which it was collected unless permitted by law or appropriate consent is obtained.

C. Meaningful Consent

Where Canadian law requires consent, we will seek meaningful consent for the collection, use, and disclosure of personal information.

We will provide information reasonably necessary for you to understand:

• what personal information we collect;

• the purposes for which it is collected, used, or disclosed;

• the parties or categories of parties with whom it may be shared;

• the consequences of the collection, use, or disclosure; and

• any material privacy risks associated with the practice.

Where appropriate, we will obtain express consent, particularly for sensitive information, unexpected uses or disclosures, or processing that presents a meaningful risk of significant harm.

You may withdraw consent, subject to legal or contractual restrictions and reasonable notice.

Withdrawal of consent may affect our ability to provide certain products or Services where the information is necessary for that purpose.

D. Limiting Collection and Use

We will limit the collection of personal information to information reasonably necessary for identified purposes.

We will use and disclose personal information only for the purposes for which it was collected, purposes to which you have consented, purposes otherwise permitted by law, or purposes required by law.

E. Accuracy and Retention

We will take reasonable steps to keep personal information accurate, complete, and up to date where necessary for the purposes for which it is used.

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with legal requirements, resolve disputes, prevent fraud, enforce agreements, and protect our legal rights.

F. Safeguards

We maintain reasonable physical, organizational, and technological safeguards appropriate to the sensitivity of the personal information.

These safeguards may include access controls, authentication, encryption, monitoring, security procedures, employee training, vendor controls, and other appropriate measures.

G. Access and Correction

Subject to applicable exceptions, Canadian residents may request access to personal information we hold about them and may request correction of inaccurate or incomplete information.

To submit a request, contact:

Privacy Officer: support@betterdaysco.com

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

We may require reasonable information to verify your identity before responding to a request.

H. Marketing and Electronic Communications

We may send marketing communications where permitted by applicable law.

You may opt out of promotional communications at any time by using the unsubscribe mechanism provided in the communication or contacting us at support@betterdaysco.com. 

Where Canada's anti-spam legislation ("CASL") applies, our commercial electronic messages will comply with applicable consent, identification, and unsubscribe requirements.

I. Service Providers and Cross-Border Processing

We may use service providers located in Canada, the United States, and other countries.

Personal information may therefore be processed, stored, or accessed outside Canada.

Where permitted by applicable law, we may transfer personal information to service providers outside Canada for processing on our behalf.

We will use reasonable contractual, organizational, and technical measures to protect personal information transferred to service providers and will remain accountable for personal information under our control as required by applicable law.

Because personal information processed outside Canada may be subject to the laws of the country in which it is processed, it may be accessible to courts, law-enforcement agencies, regulatory authorities, or national-security authorities in accordance with those laws.

J. Privacy Complaints

If you have a privacy concern, please contact our Privacy Officer first:

support@betterdaysco.com 

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

We will investigate and respond to privacy complaints in accordance with applicable law.

Where applicable, you may also contact the federal Office of the Privacy Commissioner of Canada or the privacy regulator responsible for the province in which you reside.

https://www.priv.gc.ca/en/report-a-concern/ 

27. NEW ZEALAND

This section applies to individuals in New Zealand to the extent the New Zealand Privacy Act 2020 applies to our collection, use, disclosure, storage, or handling of personal information.

A. Collection of Personal Information

We collect personal information for lawful purposes connected with our business activities and only to the extent reasonably necessary for those purposes.

The categories of personal information we collect are described in the "Information We Collect" section of this Privacy Notice.

Where required by the Privacy Act 2020, we will take reasonable steps to ensure that individuals are aware of:

• the fact that personal information is being collected;

• the purpose of collection;

• the intended recipients of the information;

• whether collection is required or authorized by law;

• the consequences of not providing the requested information;

• the individual's rights of access and correction; and

• other matters required by applicable law.

B. Collection Directly from You

Where we collect personal information directly from you, we will provide appropriate privacy information at or before collection where required by law.

If we obtain personal information from another source, we will provide applicable privacy information where required.

C. Use and Disclosure

We will use and disclose New Zealand personal information only for the purposes for which it was collected, purposes reasonably related to those purposes, purposes authorized by you, or purposes otherwise permitted by the Privacy Act 2020 or other applicable law.

We may disclose personal information to service providers and other recipients identified in this Privacy Notice where necessary to operate our business and provide our products and Services.

D. Access and Correction

New Zealand individuals have rights under the Privacy Act 2020 to request access to personal information we hold about them and, subject to applicable exceptions, to request correction of that information.

Requests should be sent to:

support@betterdaysco.com

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

We may take reasonable steps to verify your identity before providing access to personal information.

E. Overseas Disclosure

Because we are located in the United States, personal information collected from New Zealand customers may be disclosed to or processed by recipients outside New Zealand.

We will make overseas disclosures in accordance with Information Privacy Principle 12 and other applicable New Zealand law.

Where required, we will take reasonable steps to ensure that an overseas recipient provides safeguards comparable to those required under New Zealand privacy law or otherwise rely on a permitted statutory basis for the disclosure.

F. Marketing

We may use personal information for direct marketing where permitted by applicable law.

You may opt out of direct marketing at any time by using the unsubscribe mechanism provided in the communication or contacting us at support@betterdaysco.com. 

Commercial electronic messages sent to New Zealand recipients will also be handled in accordance with applicable electronic marketing requirements.

G. Security and Retention

We take reasonable steps to protect personal information against loss, unauthorized access, use, modification, disclosure, or other misuse.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, legal obligations, dispute resolution, security, fraud prevention, and other legitimate business purposes.

H. Privacy Complaints

If you have a concern about our handling of your personal information, please contact:

support@betterdaysco.com 

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

We will investigate and respond to complaints in accordance with applicable law.

New Zealand individuals may also contact the Office of the Privacy Commissioner if they are not satisfied with our response or otherwise wish to make a complaint.

Office of the Privacy Commissioner: https://www.privacy.org.nz/your-rights/making-a-complaint-to-the-privacy-commissioner/ 

28. AUSTRALIA

This section applies to individuals in Australia to the extent the Privacy Act 1988 (CTH), the Australian Privacy Principles ("APPs"), the Spam Act 2003, the Do Not Call Register Act 2006, or other applicable Australian privacy or communications laws apply.

A. Australian Privacy Notice

We are committed to managing Australian personal information in an open and transparent manner.

The kinds of personal information we collect, how we collect and hold it, the purposes for which we collect, use, and disclose it, and the ways individuals may exercise privacy rights are described throughout this Privacy Notice.

B. Collection

We collect personal information by lawful and fair means and, where reasonably practicable, directly from the individual.

We collect personal information that is reasonably necessary for our functions and activities, including:

• processing and fulfilling orders;

• payment processing;

• delivery and fulfillment;

• customer accounts;

• customer support;

• returns and warranties;

• fraud prevention and security;

• Website operation and analytics;

• marketing;

• business administration; and

• compliance with legal obligations.

Where applicable, we will provide notification of collection in accordance with the Australian Privacy Principles.

C. Sensitive Information

Australian privacy law provides enhanced protections for certain categories of sensitive information.

We will collect, use, and disclose sensitive information only where permitted by applicable law and, where required, with consent.

Where applicable, sensitive information may include information concerning health, racial or ethnic origin, religious or philosophical beliefs, sexual orientation or practices, criminal record, or other categories protected by Australian law.

D. Use and Disclosure

We will generally use or disclose Australian personal information for the primary purpose for which it was collected or for another purpose permitted by applicable law.

We may disclose information to service providers, contractors, payment processors, shipping providers, technology providers, analytics providers, advertising providers, professional advisers, and governmental authorities as described in this Privacy Notice and as permitted by applicable law.

E. Direct Marketing

We may use or disclose personal information for direct marketing only where permitted by applicable law.

Where Australian privacy law applies, we will provide an appropriate means to opt out of direct marketing.

Commercial electronic messages will comply with the applicable requirements of the Spam Act 2003, including sender identification and functional unsubscribe mechanisms.

Telephone marketing will be conducted in accordance with applicable requirements of the Do Not Call Register Act 2006.

You may opt out of direct marketing at any time by using the unsubscribe mechanism in the communication or contacting:

support@betterdaysco.com

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

F. Overseas Disclosure

We may disclose Australian personal information to recipients outside Australia, including service providers and corporate affiliates located in the United States and other countries.

Where required by Australian law, we will take reasonable steps to ensure that overseas recipients do not breach applicable Australian Privacy Principles in relation to the information or otherwise rely on an applicable exception.

The countries in which overseas recipients are likely to be located may include:

United States;

Canada;

United Kingdom;

New Zealand; and other countries in which our service providers or business partners operate.

The actual countries involved will depend on the service providers and technologies we use from time to time.

Where required, we will provide additional information concerning overseas disclosures.

G. Data Quality

We will take reasonable steps to ensure that Australian personal information we collect, use, or disclose is accurate, complete, and up to date, having regard to the purposes for which it is used or disclosed.

H. Access and Correction

Subject to applicable exceptions, Australian individuals may request access to personal information we hold about them and may request correction of information that is inaccurate, out of date, incomplete, irrelevant, or misleading.

Requests should be directed to:

support@betterdaysco.com 

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

We may take reasonable steps to verify your identity before responding.

I. Anonymity and Pseudonymity

Where lawful and practicable, you may have the option of dealing with us anonymously or using a pseudonym.

This option may not be available where we are required by law to identify you or where it is impracticable for us to provide the requested product or Service without identifying you.

J. Privacy Complaints

If you believe we have breached applicable Australian privacy law, you may contact us:

support@betterdaysco.com 

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

We will investigate and respond to privacy complaints in accordance with applicable law.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner ("OAIC").

OAIC: https://www.oaic.gov.au/privacy/privacy-complaints/lodge-a-privacy-complaint-with-us 

29. INTERNATIONAL PRIVACY CONTACT

For privacy questions, requests, or complaints relating to any jurisdiction covered by this Privacy Notice, you may contact:

BetterDays Co. 

Address: 2240 Encinitas Blvd. #D, PO Box #42, Encinitas, California 92024 USA

Email: support@betterdaysco.com 

Telephone: [Privacy Telephone Number]

Privacy Requests: support@betterdaysco.com 

If a particular jurisdiction requires a designated privacy officer, representative, or other local contact, we will provide the applicable contact information in this Privacy Notice or in a jurisdiction-specific notice.

30. INTERNATIONAL PRIVACY RIGHTS AND OTHER LAWS

Nothing in this Privacy Notice limits any privacy right or remedy that cannot lawfully be waived under the law applicable to you.

Where multiple privacy laws apply to the same processing activity, we will seek to comply with the applicable requirements of each law.

Where a jurisdiction provides rights or protections that are not specifically described in this Privacy Notice, we will honor those rights to the extent required by applicable law.

We may maintain supplemental privacy notices, cookie notices, consent mechanisms, or jurisdiction-specific notices where necessary to satisfy particular legal requirements.